What is Mobile Marketing and Why Is It Necessary - Must Read

Do you know about mobile marketing? Why people talk so much about it nowadays. I think that the biggest reason for this is that today the mobile which uses Mobile. If you say so then Mobile has become a necessity for us now. In this way we have been using Mobile to use all our work like Shopping, Ticket Booking, Medicine, Fees Payment etc. That's why it carries too much for any business.

What is Mobile Marketing and Why Is It Necessary - Must Read

Because today everyone has access to Mobiles so companies want to use it for marketing their products too. By doing so Mobile Marketing has taken online Business to a different level Since this has changed the business model completely. Now Business is getting very easy to reach your customers and with this you get more exposure in Market trends which helps you increase your business.

Perhaps you might be thinking now that after all this thing is very important for any business that Mobile Marketing is not aware of already. So do not take any tension at all because in today you will be giving full information about mobile marketing to people who will not have any doubts about mobile marketing in your mind. Then without delay let's start and know what happens to Mobile Marketing and what are the reasons behind this.

What is Mobile Marketing

Mobile Marketing is a marketing in which Mobile Device should be used for marketing. Any marketing activity in this can be done through mobile device such as any online shopping or SMS notification for any product advertisement. About a famous marketing specialist Andrea Kaplan Mobile Marketing it is to say that such marketing activity which is done through any ubiquitous network and that the Consumer or customer is constantly connected with the help of their Personal Mobile Device.

If seen it swings quite a lot in Internet Marketing, where marketers need users to provide their services and to advertise their products. There is considerable research in this type of marketing to understand the nature of the Mobile User to design the Mobile Platform accordingly and to adopt different marketing techniques of Mobile Marketing. With this we have to keep in mind that people are continuously getting other advertisements like email, sms and mms or not to stay connected.

Mobile Marketing and Customer and Business World

Now if we talk about Business World, Mobile Marketing is a very cutting-edge marketing process. With this help business owners have the ability to contact their customers directly so that they can advertise their products. E-commerce business can be easily enhanced by this.

Marketers can now contact customers according to their nature and requirement. They can research by researching what kind of products customers are searching for and they will advertise the products according to their requirements. I think that this time mobile is to be used in marketing and who is not doing it is probably lagging behind others.

How Mobile Marketing Works

Ads are mainly used in Mobile Marketing in Mobile Smartphones Tablets and other Mobile Devices. These ads are shown in Screen of Mobile. Ads Customization and styles of Mobile Marketing can vary from one another because different Social Media Platforms Websites and Mobile Apps provide mobile ad options accordingly.

Why Mobile Marketing Strategy Important

Our business needs Mobile Marketing Strategy in the same way as Computer and Wifi access - like we know very well that we are living in the era of the Internet Wi-fi. If you just go to any major city you will find most people sticking to their Smart Phones. It has been revealed from an Survey that about 40% of the users spend their internet time in the same mobile devices and in this way we should understand how much the people of Mobile Phones are using.

Some Information About Mobile Marketing Statistics

• More than 80% of mobile device time is spent on Apps and Games
• People browse more than 70% with the help of their mobile devices.
• Mobile search statistics have increased by more than 200% over the past few years.
• It is believed that Mobile Search will also exceed Desktop Search in the next 5 years.

Therefore, it is not right to say that Mobile will remain Available in Market for a long time now and very soon it can be taken in place of Traditional Computers. So if you have not even thought of mobile marketing yet then think quickly or later that it has come to know that someone has gone ahead with you in the time of your thinking.

Types of Mobile Marketing Strategies

Well many mobile marketing strategies that are worth use are Available. But they work according to business. It works according to your business type which industry target audience and budget. So let's know more about them.

App Based Marketing

These Mobile Advertising use Mobile Apps. As we know, more than 80% of people use most apps in their mobile phones, so you do not need to create a new app for marketing. With the help of Google Ad Mob, Advertisers can also create mobile ads and they can advertise in other third party mobile apps.

Similarly Facebook also helps Advertisers to create ads that they can advertise in the Facebook mobile app. Facebook's Promoted Post ads are so well absorbed in Facebook's feed that users do not know whether they are viewing any ads or feed.

In Game Mobile Marketing

In game Mobile Marketing is called mobile ads that appear in Mobile games. These in-game ads appear on banner pop-ups, full-page image ads, or video ads. And they are visible in the time of Screen Loading.

QR Codes

QR codes are often used to pick users in a particular webpage. Therefore advertisers can also include their ads in those QR codes so whenever a user scans those QR codes they are only in the advertisements of Advertisers.

Location Based Marketing

This location-based marketing is very specific marketing because these ads show only when the user is located in the location of targeted location. And it shows about the stable business in the same location.

Mobile Search Ads

These are basic Google Search ads that are made for Mobile only and have extra add-on extensions like click-to-call or maps.

Mobile Image Ads 

These Image-based ads are designed according to Mobile and Mobile Devices are shown.


At the time of SMS, Advertisers can send their product ads to users' Mobile Device so that interested users can buy it.

Google Mobile Ad Extensions

If you are creating Mobile Search Ads with Google, you can also use Google's nifty mobile ad extensions which have some great features: -

Mobile Site Links

With the help of these Mobile Site Links Mobile Users can easily jump into specific pages of any website and they will not have to be wandered here. Sites Linking Mobile Marketing is very important because it is very convenient for users in Mobile Devices.

Click to Call Mobile Ad Extension

In this click to call extension there is only the bottom of the "call" button ad and if a user clicks on it then he automatically generates a business number in the Users Mobile Device.

Apart from this the users are also very fond of Advertises as they get the number of things they need quickly so that they are easy to buy. This makes it easy to trade.

Google Offers For Mobile

Google offers such mobile ad extension so that advertisers can offer their discount offers and coupons below the ads. This special offer launches the user's attention and ignores those users who understand them as ads.

Click to Download Ad Extension

This Click to download ad extension is quite similar to Click to call but here instead of generating a phone number you take you to a download page which has already been pre-selected by advertisers.

Local Ad Extensions

Local Ad Extensions is more than all Ad Extensions because there are 1 search local Mobile search in every 3 searches. Now you can imagine how much local Ad Extensions is needed compared to all other Ad Extensions. So what's the big part of Local Advertising Extension in the Mobile Marketing Strategy of now? And one thing is to link users mobile numbers with Google Maps so that they know their exact location.

Mobile Marketing Best Practices

Here you are going to tell people about some of the very best Mobile Marketing Tips so that you can use your mobile phones a lot.

1. You must be clear and concise :

As we know that the screen of Mobile Devices is very small, so we have to write words thinking and thinking otherwise Users will never read it. That's why we have to write more clear and concise ads so that users are also interested in it.

2. Ads will have to optimize according to Local Search :

As I mentioned earlier 1 search in every 3 search is local. That's why we should take special care of Local Searches. So that more of our users came locally.

3. Give importance to your audience:


We have to recognize our audience properly. We will have to know whether a visitor is talking about which domain. For example, if someone is a Gamer then they should promote in-game ads. However if there is a Tech Savvy then they will have to provide Technology related ads.

4. Experiment with different strategies:

As you also know that there are many strategies that you can use in your life, in this case, you will know only by experiment that what strategy is useful for you.

5. Review your results:

Experimenting is a very good thing but it will also be wasted if you are not tracking the results of your experiment. It can also cause you damage so if you think I would review your results and change it as needed.

Privacy and Security in Mobile Marketing

We can not ignore Privacy and Security. Because we have to maintain the users contact numbers and other details. That's why the marketers have this responsibility that they take care of the users details well and stop them from knowing them in the wrong hands. For this you can follow a few steps.

1. Do not share important details of customers with anyone under any circumstances.

2. Marketers should have permission to message to users. In this process users should have this option that they can enable or disable this process according to their needs. This will give them more confidence over you.

I sincerely hope that I gave you full information about mobile marketing and I hope you guys have understood about mobile marketing. I am convinced of all the readers that you too share this information with your neighbors, relatives, your friends, so that we will be aware of our interactions and will all benefit from it. I need people's support from you so that I can bring you even more new information.

My always try is to do that I always help my readers or readers on every side if you have any doubt of any kind, then you can ask me uncomfortable. I will definitely try to solve those Doubts. How do you feel about this article What is Mobile Marketing let us know by writing a comment so that we also have the opportunity to learn something from your thoughts and improve some.

As Always Thanks For Reading This Post.
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